My product, SmartStrength is a pre-workout supplement that contains research-supported clinical doses of crucial ingredients that improve training performance. It also has three levels of caffeine content, 150mg, 250mg and 350mg. I believe that my product is unique in that it creates a very wide range of possible consumers, but if I had to create a customer avatar to represent my segment, they would likely be in their 20s-30s, male or female, and are frequent gym-goers. While SmartStrength is advertised to appeal to all levels of fitness experience, it is likely that the groups of consumers most interested in the product have already developed a keen interest in training. My avatar is also someone who is particular about how they spend their money and always to research into a supplement, or any other product for that matter, before making a purchase.
Essentially, my customer avatar is a lot like me. I decided to go with SmartStrength as my product because I have been an avid gym-goer for about 6 years and have tried so many preworkouts that disappointed me because they either didn't work or weren't dosed correctly. I don't think this is a coincidence because my product is a direct reflection of my entrepreneurial thinking about issued that have affected me directly.
Dirk,
ReplyDeleteYour product sounds like something my boyfriend might use, he is also an avid gym goer and I always hassle him on the healthiest pre workout powders. I noticed that many of the products already out there have too much of the unhealthy nutrients and too little of the healthier ones. Therefore, I support your product if you are advertising towards customers 20-30 years of age. Remember, keep your customers in mind at all times.
Hey Dirk,
ReplyDeleteI am actually quite familiar with Dom Mazzeti, and actually received a copy of that "Swoley Bible," that he is holding in you listed avatar picture, as a Christmas present from my older brother. I like that you entice your customers by showing how it would be better and/or smarter to pick your brand, and that by them doing so exhibits a smart athlete. Nice work man.
This comment has been removed by the author.
ReplyDeleteHey Dirk,
ReplyDeleteI think you did a good job with your idea napkin because you painted a picture in the mind of the listener of a common everyday consumer. I like you product and im sure other people will too, especially if they already use pre workout. I think many people will like that it is supported by doctors and science.