The domain expert
in my industry…I was able to get in contact with the owner of a local
supplement shop back in my hometown. He said that my idea was unique and that
the idea of backing your dosages with research and offering different caffeine
levels was a good idea as well. Many of the customers at his store resemble the
prototypical customer, an avid gym-goer who is extra conscious about buying
effective supplements. He told me that he would give my product another look
when the design is more clear and see if it would be a good item for the store.
An expert
on the market…conveniently enough, I was able to talk to my dad about this one.
He is the general manager of Living Fuel Inc., an online superfood nutrition
platform. While they do not have a patented preworkout, they appeal to a
prototypical customer similar to SmartStrength’s. He liked the idea of
marketing a science-based product because of the increasing hyperawareness of
fake or ineffective products that has arisen from the surge of fake news in
recent years. He also told me that he would be able to get expert advice from
the owner of the company and get me in contact with industry suppliers.
The
important supplier in the industry…as previously mentioned, my dad was able to
get me in contact with one of his suppliers to ask him a few questions about my
chosen business idea. He liked the idea of SmartStrength, and gave me a few
recommendations on what to look for in a high-quality supplier firm. He pointed
me to some of the industry suppliers that ship preworkout supplements as well.
