Thursday, January 30, 2020

Entrepreneurship Story

Around 15 years ago, my dad began a job as the general manager of a relatively young, but growing company called Living Fuel that proudly marketed themselves as the most convenient and delicious way to attain your daily nutrients. Their signature products included the meticulously formulated SuperGreens and SuperBerry powder that could be added to shakes for a powerful blend of vitamins and minerals. Throughout most of my life, I’ve had many opportunities to talk to the owner of the company, KC Craichy, about his experiences as an entrepreneur. Interestingly enough, KC didn’t intend for Living Fuel to become a global business initially. He began formulating the product because his wife Monica had been dealing with severe depressive episodes for years and he wanted to experiment with an approach to treating her that was sustainable before turning to costly prescription antidepressants and psychotherapy. It was only after he had received an influx of positive feedback from friends and family about his product that he decided it would be a good idea to put it on the market. I found it very interesting that in KC’s case, he didn’t necessarily have lofty aspirations to become a successful entrepreneur. He merely analyzed a problem that had been affecting his life and came up with a solution, which then grew into the market as more and more people experienced its benefits.


I enrolled in ENT 3003 because as a pre-med student I had not had the opportunity to diversify course load very often. I believe that an entrepreneurial mindset is something that can be beneficial for everyone to have in any profession, and I hope to learn a little bit more about how I can effectively find and fill unmet needs in the market as the semester progresses. 

Image result for living fuel

Friday, January 24, 2020

Bug List

A list of "bugs" I encounter on a day-to-day basis and why they occur:

1. Having to find parking on a university campus.
Why?   A university is a highly dense area that doesn’t always have enough space for cars.
2.       Having to cook frequently.
Why?  Eating out every day is extremely expensive.
3.       Having only one trash receptacle on each floor of an apartment
Why?  All of the trash needs to be deposited in one location.
4.       Having to hand-wash some dishes.
Why?   Some dishwashers aren’t powerful enough for every utensil.
5.       Having to independently find and pay for textbooks for college courses.
Why?  Textbooks are expensive and the university cannot provide them for every student.
6.       Having to pay for accessory class materials aside from textbooks.
Why?   Some professors have different teaching styles that require external resources.
7.       Having dozens of streaming services to choose from.
Why? Streaming is slowly replacing cable television.
8.       Finding calorie values on restaurant foods.
Why?   Exact calorie values are hard to calculate and not everyone is concerned about caloric intake.
9.       Finding seats at the library during peak study hours.
Why? Just like parking, sometimes there are too many students concentrated in an area.
10.   Finding a space to work out in the gym during peak hours.
Why? Most people go to the gym around the same time.
11.   Having to clean your washing machine
Why? It washes clothes, why would we need to clean it?
12.   Liquid sticking to the walls of a container and spilling when poured out.
Why? Water’s adhesive properties.
13.   Laptops having very little battery life.
Why? Lots of data being used at once.
14.   Cooked food going bad quickly even in the refrigerator
Why? Refrigeration only protects food from pathogens.
15.   Backpacks causing lots of tension and stress on the shoulders.
Why? The way that it is designed puts a majority of the load on your shoulders.
16.   Having to take contact lenses out every night.
Why?  They could get stuck in your eye if you sleep with them.
17.   Having to apply for student loans.
Why?  You have to pay for college one way or another.
18.   Condensation from iced drinks making a mess.
Why? The cold cup causes condensation to form.
19.   Having to dry clean nice clothes.
Why? A regular washing machine could cause damage.
20.   Not having a recycling receptacle in my apartment.
Why? The trash receptacle was built before recycling was stresses as an important practice.

I found this exercise to be very challenging because I am typically not one to observe and deeply think about the natural small inconveniences of everyday life. It surprised me how many of these “bugs” actually affect me on a daily basis.